Sales People –
People in sales function have a direct role in a Company or Brand’s external Business Communication as they interact with customers and other related parties. They need to exercise internal communication effectively in providing market input, customer feedback or competition information,etc. and work cohesively towards achieving sales numbers and business success.
Business Communication
The significance of effective business communication cannot be overstated, especially in light of recent events like the Open AI saga. This post delves into the intricacies of business communication, drawing lessons from the high-profile dismissal and subsequent reinstatement of Sam Altman, CEO of Open AI.
Open AI Incident – November 2023
In a surprising turn of events, Sam Altman faced dismissal from his role as CEO via a Google Meet, orchestrated by the Open AI board. The external communication from the board cited Altman’s lack of candor, specifically hindering effective upward and lateral communication within the organization.
A week later, Altman was reinstated following a revolt by employees and scientists, with Microsoft, Open AI’s major investor, staunchly supporting Altman. The incident prompted a reshuffling of the board and an independent review to uncover the truth behind the upheaval.
Analysis of Open AI Incident:
This serves as a stark example of business communication failure
Understanding Business Communication
Business communication, as defined by Wikipedia, is the exchange of information intended to aid a business in achieving its fundamental goals. The purpose is to foster cohesiveness, prevent errors, and align everyone toward organizational objectives. Clear communication enhances teamwork, employee engagement, and overall productivity while minimizing employee turnover and handling conflicts respectfully.
Types of Business Communication
Internal communication involves exchanges between subordinates, team leaders, managers, and senior management in four directions—upward, downward, horizontal, and diagonal. Effective communication in these channels is crucial to avoiding breakdowns similar to those witnessed at Open AI.
External communication, on the other hand, encompasses interactions with customers, vendors, investors, policymakers, government bodies, and other stakeholders. The miscommunication between Microsoft and Open AI regarding Sam Altman’s dismissal serves as a pertinent illustration.
Closing Thoughts –
In summary, the Open AI incident highlights the potential unravelling of core systems due to unclear communication. Sam Altman’s reinstatement, driven by his authority and charisma, prompts reflection on the feasibility of such decisions in other contexts.
